Authenticity can be a complicated thing to nail. Finding the sweet spot in design can be one of the most challenging but rewarding parts of the job. For me and the team that I work with, it’s the standard under which we try our best to operate. We build as much by hand to create a real feel behind the brands and campaigns that we build.
In the midsts of working on building new case studies and other projects, I want to share a piece that we feel captured that authenticity well.
Inspired by the memo books from the agricultural world, we created a first market edition notebook to hand out to the vendors and patrons of the Canal Market District. The cover includes the sayings and graphics used throughout the project. The inside offers market tips, kitchen conversion tables and lists of what produce is available during the spring, summer and fall seasons.